The global market accounts for hundreds of millions of children’s toys sold yearly, which continues to increase. How are these toys created, and which companies develop and produce them? Today, we will provide you with a list of toys manufactured in USA.
Source: https://www.renub.com/united-states-toys-market-p.php
Note: The US toy market will be worth around $41.06 billion by 2032. The market’s CAGR from 2024 to 2032 is 4.31%. Renub Research states it will be worth $28.09 billion by 2023.
Quick List of Toy Manufacturers in USA
| Company Name | Country | Year Founded | Website |
|---|---|---|---|
| Jazwares | USA | 1997 | https://www.jazwares.com/ |
| Mattel | USA | 1945 | https://about.mattel.com/ |
| Step2 Company | USA | 1991 | https://www.step2.com/ |
| Play Monster | USA | 1985 | https://www.playmonster.com/ |
| Moose Toys | USA | 1985 | https://www.moosetoys.com/ |
| Aurora World | USA | 1981 | https://auroragift.com/ |
| KidKraft | USA | 1968 | https://www.kidkraft.com/us_en |
| Hasbro Toys | USA | 1923 | https://shop.hasbro.com/en-us |
| Spin Master | USA | 1994 | https://www.spinmaster.com/en-US/ |
| Melissa and Doug | USA | 1988 | https://www.melissaanddoug.com/ |
| Bella Luna Toys | USA | 2002 | https://www.bellalunatoys.com/ |
1. Jazwares, LLC
Jazwares, owned by Alleghany Capital Corporation, is a significant participant in the worldwide toy market, having expanded into the costumes and pets areas. Jazwares has a diversified portfolio that includes both licensed and own brands, and it has also expanded into Metaverse through its Game Studio, expanding children’s play experiences.
With a 25-year history of innovative play, Jazwares specializes in design, manufacture, and innovation, continually offering excellent products customized to the changing needs of consumers of all ages.
Products and Services Offered
- Action Figures
- Plush
- Collectibles
- Playsets
2. Mattel
Mattel is an American toy manufacturer that has created several successful toys and games. Barbie dolls, Hot Wheels vehicles, Fisher-Price toys, and board games like Uno are among their most popular goods.
It has been a key participant in the toy market for decades, designing treasured toys that have provided joy to children all around the world.
Products and Services Offered
- Barbie Dolls
- Wheels Vehicles
- Fisher toys
3.Step2 Company, LLC
The Step2 Company, LLC is based in Streetsboro, Ohio, and is a top manufacturer of children’s items, specializing in toddler toys, outdoor playthings, and juvenile furniture. Step2 is well-known for its unique designs, which aim to stimulate creativity and improve childhood experiences.
It is the largest toy maker in North America, with two enormous production plants in northern Ohio that serve stores in the United States, Canada, and over 70 other countries.
Products and Services Offered
- Replacement Parts
- Retailer Exclusives
- Product Registration
- Product Recalls
4. Play Monster
PlayMonster, known initially as Patch Products, was founded in 1985 by brothers Fran and Bryce Patch. Initially, the company focused on children’s puzzles before expanding into games and toys. The corporation saw revolutionary expansion throughout the years, acquiring new companies and broadening its products for children and adults.
A change in ownership in 2014 signaled a new period of expansion, culminating in the renaming of PlayMonster in 2016.
Products and Services Offered
- Sensory Toys
- Toddler Toys
- Toy Cars & Vehicles
- Travel Games
5. Moose Toys
Moose Toys, a major manufacturer of collectibles, crafts, dolls, games, and youth electronics, has left an indelible impact on the industry with global sensations such as Mighty Beanz and Shopkins. The creative approach to play has transformed children’s perspectives, giving delight worldwide.
Their 600+ person team, based in Melbourne, Australia, and spread across Los Angeles, the United Kingdom, France, Germany, China, and Hong Kong, promotes creativity and community participation.
Products and Services Offered
- Crafts
- Dolls
- Action Figures
6. Aurora World, Inc.
Aurora World is a trusted maker and seller of premium plush toys and presents, known for its excellent quality and reasonable price. Aurora’s various product lines serve a global audience, with a presence in important areas such as Korea, the United States, the United Kingdom, and Hong Kong.
Since its establishment in 1981, the company has quickly developed as a toy and gift sector pioneer, delivering classic innovations such as YooHoo & Friends™ and its interactive website, engaging children and tweens alike.
Products and Services Offered
- Instant Fun
- Outdoor Toys
- Pretend Play
- Slime
7. KidKraft
KidKraft deals on children’s furniture, toys, and playsets. They are known for producing high-quality wooden toys encouraging youngsters to play and imagine. KidKraft sells various products, including dollhouses, train sets, toy kitchens, outdoor playsets, and more.
Their goods are frequently lauded for their durability and attention to detail, making them popular options among parents and caregivers seeking long-lasting and exciting toys for their children.
Products and Services Offered
- Dollhouse
- Train Sets
- Toy Kitchens
- Outdoor Playsets
8. Hasbro Toys
Hasbro is another major American toy and board game manufacturer. They manufacture diverse toys, games, and entertainment goods, including popular names like Transformers, My Little Pony, Monopoly, Nerf, Play-Doh, etc. Hasbro has a long history in the toy industry.
It is well-known for its inventive and iconic toys, which have grown popular with children and adults. Hasbro has also moved into other types of entertainment, such as movies, television series, and digital material, typically based on its well-known toy brands.
Products and Services Offered
- Action Figures and Collectibles
- Dolls and Plush
- Electronic toys
- Sports and Outdoor play
9. Spin Master
Spin Master is a Canadian toy and entertainment company known for its unique products in various categories, such as action figures, dolls, remote-controlled cars, and games. It began operations in 1994 and has since expanded to become a global leader.
Established brands such as Paw Patrol, Hatchimals, and Bakugan are top-rated among children. Spin Master’s dedication to originality and quality assures exciting play experiences, making it a popular choice among children worldwide.
Products and Services Offered
- Action & Battle
- ActivitiesCharacters
- Dolls & Collectibles
- Games & Puzzles
10. Melissa and Doug
Melissa and Doug Bernstein started Melissa & Doug, a popular American toy brand. Since its founding in 1988, the company has concentrated on producing excellent, inventive, and educational toys for children. Melissa & Doug’s product line includes puzzles, arts and crafts kits, wooden toys, pretend playsets, and plush toys.
They are known for their dedication to innovation, durability, and safety in their goods, making them a popular option among parents and educators.
Products and Services Offered
- Learning Toys
- Puzzles
- Wooden Toys
- Plush Toys
11. Bella Luna Toys
Bella Luna Toys is an online company that sells high-quality, natural toys and Waldorf-inspired goods for children. They provide a carefully chosen range of toys, games, crafts, and art materials that value sustainability, craftsmanship, and free-form play.
It was established for its dedication to delivering environmentally friendly and socially sourced items that promote children’s growth and imaginative play.
Products and Services Offered
- Kitchen & House Play
- Playsilks
- Stuffed Animals
- Wooden Figures
Advantages of Toys Made in the USA
Toys created in the USA have various benefits, including:
Quality Assurance
Products made in the United States frequently go through rigorous quality control procedures to ensure they satisfy high standards for safety, durability, and artistry.
Safety Standards
Toys made in the United States are subject to strict safety rules enforced by organizations such as the Consumer Product Safety Commission (CPSC), giving customers peace of mind about product safety.
Customization and Innovation
Toy companies in the United States frequently promote invention and creativity, producing one-of-a-kind and inventive items adapted to consumer demands and tastes.
Faster Response Time
Toy production locally provides faster response times to market changes and consumer requests, resulting in more prompt product creation and delivery.
Transparency and Accountability
Toy companies in the United States are frequently more open about their production methods and supply chains, allowing customers to make educated purchase decisions and hold them responsible for their actions.
Conclusion
In conclusion, toys made in the United States have several benefits, including excellent quality, safety regulations, ethical manufacturing processes, and support for local businesses. By purchasing toys manufactured in the United States, shoppers can be sure they are investing in items that value quality, sustainability, and economic progress.
